About Rio

Since 1979

Rio is unashamedly a brand for Australian families. Since its launch in 1979, Rio has meant one thing to all Australians - great value, comfortable socks and underwear for the whole family.  That’s because it offers Australians the quality and trust of a national brand at a value for money price.

Rio has something for everyone.  Whether it’s a 7 pack of men’s briefs, sports socks, a bright new bra and brief set or a 6 pack of school socks for the kids, Rio offers all the family good quality and comfy undies and socks that you can look and feel great in and won’t cost you the earth. Where else would you rather be than in RIO! 

Our Womens Range

Sexy at any size

In 2007 Rio introduced a new range of fashionable women’s underwear specifically designed for the fuller figure woman. No matter what shape you are, Rio’s Sexy at Any Size range offers the latest fashion styles and colour bras and brief sets that are sexy, functional and affordable. Available in sizes 14-22 and, cups size C D and DD, Rio’s latest designs accentuate the female figure allowing wearers to look good and feel confident.

The Rio Sexy at Any Size range has numerous specially designed technical features:

  • Wider shoulder straps according to cup size
  • Boning in the side seams for a more secure fit
  • 3 hook and eye closures for more back support
  • Stronger and smoother elastics for a more secure fit
  • Centre back seams in all briefs for a more comfortable fit

Check out the latest range in store or online under Women Underwear Fuller Figure

Our Mens Range

Colour and fun are an integral part of the mens range. With special ranges inspired by that bloke who likes to the idea that he can wear different underwear for different occasions even if he is just having a laugh with it. Here are some of our favourite ranges: 


This range was inspired for the guy with an everyday active lifestyle.
Designed for the guy who enjoys the occasional kick of footy, a round golf, or a game of cricket in the back yard.

The new active range launched this season not only looks good but it has been designed and contoured for the natural movement incorporating functional design elements such as:

  • Double layer pouch for comfort and support
  • Breathable mesh panels to help keep you cool in all the right places
Tough Workwear

Also new for this season the Rio Tough Workwear underwear range was  launched to complement the successful range of mens “Tough “ and “Extra tough “ work socks

  • An aspirational range purpose built for the ‘tradies’...
  • A higher back-rise means you can confidently bend over knowing Rio’s got your back(side) covered.
  • Available in Trunk, Mid length trunk and a printed trunk version.

Our Kids Range

Our aim is to inject fun and imagination into every kids product we make. At Rio we don’t think you need to break the bank to give your kids fun, vibrant and comfortable underwear.

Netball Knickers

A very popular range that was introduced  in Summer 2007
Designed for the girl who loves to play netball. Comfortable shortie design with extra seat coverage so you can concentrate on the game and not have to worry about your underwear! Super soft cotton stretch available in four key colours to match any netball skirt. Rock sport with Rio! (Available in sizes 4-12)

Monkey Bar Knickers

Another very popular range that was introduced  in Summer 2007
A cute and fun solution for the girl who likes hanging about on the monkey bars with her besties. Comfortable shortie design with extra seat coverage is purpose built so you can be active and free. Super soft cotton stretch available in fun sorbet colours. (Available in sizes 2-10)

Playground Pants

A relatively new range introduced in Summer 2010
A cute and fun range for little girls perfect for the playground and having tea parties with besties. Fuller brief design gives little girls more coverage so they can concentrate on the important things in life – having fun! Super soft cotton stretch available in fun rainbow colours. (Available in sizes 2-6)